Whether you have an online presence, a physical store or both promoting your business is a must. Of course, you can rely on word of mouth from previous happy customers but that probably isn’t the best way to help your business grow. Instead, you need to put serious effort into reaching new people – so you know that you have the best possible chance of increasing sales and your customer base. Here are 3 ways to promote your business.
These days most of us have a personal social media presence, so it makes sense that our business should have one too. With so many people using the likes of Facebook, Twitter and Instagram daily it really is an invaluable tool for promoting your business. The first thing you should do is set up a Facebook page and ask friends and family to like the page and share it with anyone they feel might like it too. This gets you started and means people have a way to find you on social media. You should then look to post regular statuses – business reviews, news and even funny stories all help to get peoples attention. TikTok videos, Instagram Reels and even Twitter hashtags are all something you should explore as a really great way to promote your business and spread the word about your services.
Business cards are a must, especially if you’re attending networking events – although you never know who you might bump into at the supermarket so always have a couple with you just in case. Places like Aura Print have a range of cards that you can personalise to your own needs which makes it really easy to get some made. We had some made and they were incredible quality; which means that when you do hand these out you’re already on your way to making a good impression! The team were amazing at helping us with the design and making sure the text was clear.
We’ve already handed these out to a few people when people have asked what we do for a living, so it’s already proven to be a great way to showcase our business – people have commented on the quality of them, so it’s clearly something people pay attention to. Aura Print can also help with flyers, wedding stationery and loads more.
If you’re looking to reach a local audience then local advertising is a great way to do this – not only does it mean that your business reaches new people but it means that potential customers can see you supporting the local community, which always goes down well. So, have a look at what local newsletters go out, what local theatres need support and if there are any events you can get involved in. This really helps to build brand awareness locally to you, which is essential if you’re looking to reach local customers.
When it comes to ways to promote your business there isn’t a one size fits all solution but these three steps are a great start. It’s also important to look at your target audience and consider the best methods you can use to reach them