Let’s look at ways to offer great customer service. Whatever the size of your business, keeping customers happy should be one of your most important aims. Not only are happy customers like to be repeat ones, but they’re also likely to tell their friends and family about you – which is a great way to help ensure that your business growth continues. Although there are many ways to ensure customers are happy – quality products, price points they are happy with and accessible venues for example, for most customers a company that has brilliant customer service wins every time.
Ways To Offer Great Customer Service: Relieve Pressure Points
One of the best ways to ensure that your customer has a great customer service experience is to ensure that you plot their journey within your business, and do what you can to relieve any pressure points that a customer might face. Most customers are happy to accept that sometimes things go wrong within a journey with a company – but it is how the company deals with this that matters. So make sure you recognise where things in the customer journey might go off track and ensure that you have a plan in place to deal with this should that happen.
Ways To Offer Great Customer Service: Understand Your Customers
As this data from Call Care shows, it really is important to know the demographics of your customer and understand what their needs are. For example, over half of the people, they spoke to consider adults under the age of 24 to be the most knowledgeable when it comes to technology. If your customer base is likely to be within this age range then you might want to ensure that you adapt processes than let them make the most of this knowledge – apps for ordering from you, for example.
Those aged 67 and over are the most difficult to deal with on the phone, but might also be the most likely to want to speak to a company on the phone as they are less up to speed with technology, It is worth understanding who your customers are and how they are most likely to want to contact you – and offering this as an option for them.
Ways To Offer Great Customer Service: Use the Right Language
Although this could come under understanding your customers, it is really important so we wanted to give it its own section. When customers contact you, especially with a problem they want to know that they are being listened to and that their experience is valid – and valued. As such, the langue you use is really important. Research shows that 53% of people surveyed were aware of gender-inclusive language and felt that this was important; so that is most definitely something that you are your business should take into account.
Customer service is a learning curve and as your customer base grows, so will the need to offer extensive customer service. Consumers generally expect less from a small business than they do a large international brand so that is also something to keep in mind. However, one thing for sure is that the customer experience each and every customer has with your business can help to shape the future of your business and contribute to its growth, so it is something that you should take seriously.
All of this helps you retain loyalty from customers; which can only be a good thing. This data into customer experience helps unravel it all and see what you should be focusing on!
If you have any tips for ways to offer great customer service to your customers, share them below! #CXInsights
*Collaborative post
About Debz Louise
Debz Louise is a UK-based lifestyle expert and the founder of several lifestyle blogs, including Wannabe Princess and Under 5s. Specializing in everything from interior design and home renovation to body-positive fashion and early years development,